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The Definitive Guide to Direct and Interactive Marketing: How to Select, Reach and Retain the Right Customers The Definitive Guide to Direct and Interactive Marketing: How to Select, Reach and Retain the Right Customers by Merlin Stone,Alison Bond,Elizabeth Blake

The Definitive Guide to Direct and Interactive Marketing: How to Select, Reach and Retain the Right Customers

by Merlin Stone,Alison Bond,Elizabeth Blake


ISBN 13: 9780273675204

Format: Paperback (416 pages)
Publisher: Financial Times/ Prentice Hall
Published: 11 Sep 2003

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